INBOUND PRO (B2B) featureS list

Amplify Your Voice with Blogs

• Full blogging platform
• Customers can leave comments on any blog post
• Approve all incoming trackbacks
• Trackbacks to any other blog
• Permalinks
• Set release dates for blog entries
• Tagging and Tag cloud module
• Blog calendar module
• Recent blog post module
• Blog post by month module
• Report on blog post readership
• Integrated RSS channel for each blog
• Make your blog secure
• Limitless customizability of blogs
• Ability to import WordPress or TypePad blog

Build Your Community With Forums

• Create any number of forums
• Set moderation level on new customer posts
• Customers can subscribe to any thread and be notified when new posts are added
• Make any forum secure
• Set release and expiry date on your forms
• Reporting on forum usage
• Easy to use administrative interface for managing threads and posts
• Limitless customizability of forums

Easy navigation with Dynamic Menus

• Add/edit/delete menu items without touching the HTML or CSS code
• Apply your own CSS/HTML styling to menus and insert them on any page

Integrated CRM

• Grow your customer database every time your customers enquire or interact with your website
• Keep a history of all past customer enquiries
• Allow customers to view their past enquiries via secure "member only" areas
• Allow customers to keep their details updated via secure "member only" areas
• View on a per customer basis details on every action they've taken on your site
• Customize and extend the Customer Database to suit your business (All-in-One solution only)

Manage Meta Data

• Built-in meta data framework
• Create your own meta data tags and easily add them to any web page

Manage Your Website & Web Pages

• Use a Microsoft Word like WYSIWYG editor to edit web pages
• Use Module Manager to add business functionality without any programming
• Make web pages secure
• Archiving & Rollback for every web page and template
• Automatically creates a working copy of web page until you publish
• Apply content approval rules to any web page or template
• Use templates to create a consistent look and feel
• Use FTP to upload and download web pages
• Work directly inside Dreamweaver using our plugin Triangle

Secure "Member Only" Areas

• Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc)
• Manage your customers' access to any secure area
• Set expiry date for customer access to any secure area
• Easily email login details to every customer in a secure area
• Report on customer logins to each secure area

InContext Editing - fool proof editing

• Edit pages the way you see them
• See your changes occur in real-time
• Make edits on the fly, without touching your design

Syndicate Content With RSS Feeds

• Create an unlimited number of RSS channels
• Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc
• Set update frequency of your RSS channels
• Reports on RSS usage and items selected from within a feed

Website Reporting

• Comprehensive reporting without having to add a single line of code to your web pages
• Geo-location reporting. See a map of the world.
• Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
• Detailed reporting on every type of content
• Search engine reporting, e.g. search phrases, when your site has been indexed and more
• Sophisticated customer reporting framework.
• Filter on any system or custom field
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

Build Targeted Recipient Lists

• Create unlimited number of lists for better targeting and results
• Use customer report generator to dice and slice your customer database
• Easily add a subscription box to any web page hosted on your site or elsewhere to allow customers to subscribe to your newsletters
• Customize the landing page customers see after subscribing to your list
• Customize auto responder email sent to new subscribers after they subscribe
• Double opt-in mechanism
• Be notified via email every time a customer subscribes to a list

Email Deliverability & Spam Control

• Double Opt-In mechanism
• Unsubscribe link on all newsletters
• From email address verification

Email Marketing

• Send One-Off Emails
• Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
• Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
• Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
• Personalize campaigns using data stored in your integrated CRM database in both the subject line and newsletter body
• HTML or Text Emails (HTML emails contain text version also)
• Full FTP access to campaign content - edit your newsletters in Dreamweaver or your favorite editor!
• Send a campaign to any customer group or your entire customer database
• Preview your campaigns by emailing it to yourself or any one else before finalizing

Email Marketing Reporting

• Track Open Rate of HTML emails
• Track Links clicked and most popular links (available for both HTML and Text formatted emails)
• For the first time track customer Actions e.g. customer made a purchase, customer made an inquiry and so forth (All-in-One solution only)
• Track bounce rates
• Track customer unsubscriptions from your campaigns
• Live Feed
• Sophisticated customer reporting framework
• Filter on any system or custom field
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

Integrated Customer Database

• Grow your customer database every time your customers subscribe or interact with your website
• Centrally manage your customer's campaign subscriptions
• A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
• Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday registered, date of last car service. Use loyalty campaigns to automate communication around these key events on a one- on-one basis

Drag & Drop Web Form Builder

• Build customer inquiry web forms without any programming
• Add any number of custom fields to your web form to suit your business
• Automatically captures and populates every inquiry in your customer database
• Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
• Report on web form submissions including custom fields and easily export to Microsoft Excel
• Allow customers to upload files within web forms
• Allow refer-a-friend functionality within web forms
• Add Image Verification to web forms to stop spam submissions by bots
• Automatically subscribe customer to a Secure Zone upon submission of a web form
• Easily add web form to any web page hosted at GB or elsewhere
• Customize the landing page customers see after submitting an inquiry
• Customize auto responder email sent to customers after they make an inquiry

Integrated Customer Database

• Grow your customer database every time your customers enquire or interact with your website
• Keep a history of all past customer enquiries
• View on a per customer basis details on every action they've taken on your site

Lead Management Reporting

• Sophisticated customer reporting framework.
• Filter on any system or custom field
• Save any report and run later
• Export any report to Microsoft Excel for further analysis

Manage Customers & Cases

• Easily manage customers and their individual cases
• Manually add extra details such as secondary phone numbers or email addresses
• Add notes and tasks to customers and companies
• Create relationships between customers and companies
• View a live feed of individual customer activity
• Manage subscriptions to email newsletters and secure zones

Generate Customer & eCommerce Reports

• Generate your own Customer & eCommerce reports
• Filter based on any system field or custom field
• Save any report for future use
• Export report data to Excel, CSV or PDF format for further analysis

Live Feed

• View a live feed of customer activity upon logging in to your Admin Console
• A bird's eye view of your Online Business performance

Reporting Dashboard

• Tightly integrated reporting framework, capturing every customer interaction with your site
• View a summary of website traffic from your reporting dashboard
• Browse detailed metrics and analytics based on path, geographic location, browser type, search engine referrals

Accessibility

• Web-based Admin
• FTP
• Import / Export options
• Work directly inside Dreamweaver using our plugin Triangle
• Extensive Web Services framework

Administrative Tools

• Easily add and manage Users and Roles
• Customize granular permission levels for a role
• Create your corporate taxonomy and assign content to various categories for easier publishing

Business Workflow Engine

• Create and Build Business Workflows to automate follow-up
• Create single or multi-step workflows
• Be notified via Email or SMS
• Set SLA's (Service Level Agreements)
• Set duration and reminders for every step of the workflow
• Set escalation rules
• Setup 3rd party notifications to notify customers as you internally progress through a workflow
• Apply workflows to customer enquiries, orders, bookings as well as for content approval

Integrated SEO

• Integrates with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines

Multilingual Administration Interface

Available In:

• English
• German
• Spanish
• French
• Swedish

POP3 Email

• POP3 email. Use with Outlook, Thunderbird or any other popular email program
• Web mail interface
• Unlimited Aliases for each mailbox
• Catch-all address
• Out of Office Auto Responder
• Mail Forwarding